If you want your website to rank on page 1 of Google, you need to have a strong SEO game.

We’re here to help. 

We’ve tried just about every free tool available for SEO, and we’re here to tell you – not all of them are worth the hassle. That said, we’ve compiled a list of the top 7 free SEO tools available on the market today – check them out! 

Each one of these free SEO tools can help you get closer to ranking on the 1st page of Google (if you take advantage of these tools, you’ll be on the first page of Google in no time).

Google Keyword Planner

“The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help.” 

Google Keyword Planner is discussed often in the world of SEO and keyword research. Some claim this free SEO tool is “hyped-up”, but let’s be honest: It’s free and it works.

How Does Google Keyword Planner Work?

In order to determine whether Google’s Keyword Planner is worth it when it comes to keyword research and selecting the right terms to rank for, you must first know what this free SEO tool has to offer. Here are some of the best features Google Keyword Planner has to offer:

Discover New Keywords – For starters, the Keyword Planner aids in helping you discover new keywords or phrases related to your products and/or services to rank for. Their keyword research tool helps users find keywords that are most relevant to their business. From there, 

Research Keywords & Key Phrases – Once you’ve discovered the new keywords you’d like to try and rank for, Google’s Keyword Planner provides a tool for researching these keywords and key phrases, giving you insight into how often these words are searches, and how those searches have changed over time. We love this feature of the Keyword Planner tool, because it helps narrow down your keyword list to words and phrases that are still relevant and highly searched.

Receive Bid Estimates – One of the best aspects of Google’s Keyword Planner tool, has to be the bid estimate feature. In this part of the tool, you’re able to review suggested bid estimates for each keyword or key phrase you’re going for, so that you can more accurately determine an advertising budget.

Create Your Plan – Now that you’ve discovered which keywords you’re going to try for, you can easily add them to your “advertising plan”. Acting as a place of reference, you can share this plan with colleagues or other business team members. You can use your advertising plan immediately, or save certain keywords and phrases of your plan for future campaigns. Once ready, it only takes a few small steps to finalize and launch your advertising campaign, right from your free Google Keyword Planner tool. 


“Website Review Tool & SEO Checker – Boost visibility, traffic and usability!”

While WooRank isn’t a 100% free SEO tool, they do offer a free trial of their service. Once the trial ends, you’re able to decide whether WooRank is worth it or not for your business. We chose to list WooRank on this list of Free SEO Tools because we think it is absolutely amazing and well worth the price. And, in our defense, it is free to a certain extent.

How Does WooRank Work?

WooRank is an “instant SEO checker & SEO audit tool” that makes it easy to track and connect all of your marketing data in one place. Here are some of the best features WooRank has to offer:

In-Depth Reviews – You can generate website reviews and track your progress in real time. WooRank also offers a website analysis program, which reviews your website and provides you with the necessary information to improve its rankings and online visibility through SEO, social media, usability and more. 

Download Reviews in Branded PDF Form – Save massive amounts of time, effort and money with WooRank’s downloadable reports that can be shared with colleagues. These reports are beautifully generated with your brand’s colors and logo, therefore they can be sent to clients as well! If you have a meeting coming up, presentations with interactive slides can also be made through WooRank’s PDF feature.

Competitive Analysis – When it comes to SEO, knowing who your competing against and what they’re ranking for is crucial. WooRank will help you discover what keywords your competitors are targeting, so you can adapt your strategy accordingly. Get real-time reports of what your competitors are up to!

Marketing Checklist FeatureLet’s be honest… When it comes to SEO and website optimization, there is so much to learn it often becomes overwhelming. Well, WooRank thought of this bottleneck and came up with a solution. Their integrated Marketing Checklist provides users with a simple, prioritized set of tasks – making it easy to know which you need to tackle next.

Keyword Tool – Keywords are a fundamental aspect of SEO – we all know that. But, how well are your keywords ranking? WooRank offers a keyword tool that helps users track keyword positions, historical performance, SERPs, monthly search volume and more.

Site Crawl Analysis – One of the features that sets WooRank apart from other SEO tools, is its Site Crawl Analysis assistant. This tool will crawl your website checking for any content issues and technical SEO problems. Every nook and cranny of your website’s technical SEO will be reviewed when you use this feature – so you can fix any issues that may be holding your site back from its true potential!


By: Neil Patel

“Want more traffic? UberSuggest shows you how to win the game of SEO. Just type in a domain or a keyword to get started.”

UberSuggest is a free SEO tool created by none other than the SEO master himself: Neil Patel. Need I say more?

How Does UberSuggest Work?

We love UberSuggest for its wide range of SEO features. This free SEO tool really does bring it all to the table. Here are some of the best features UberSuggest has to offer:

Domain Overview – The Domain Overview feature on UberSuggest is one of our favorite SEO tools available. Can you imagine being able to get insight into the strategies, keywords and phrases the competitors in your market are using, so you can then adopt and improve them in order to gain an edge? UberSuggest offers just that with this feature.  

Top SEO Pages – With the Top SEO Pages feature on UberSuggest, you’ll no longer be wasting time writing content that people don’t want to read. This aspect of the tool allows you to pull a “top SEO report” and discover which of your competitor’s pages are ranking for popular organic keywords and keyword phrases – and which ones are loved by social media sites like Facebook.

Keyword Suggestions – Everyone could use more rank-able keyword recommendations. From head terms all the way to long-tail keyword phrases, this feature provides users with hundreds of suggestions to rank for. In addition to suggestions, you’ll be able to compare the keyword volumes, competitors, and seasonal trends for each keyword.

Content Ideas – This tool offers an inside look at content pieces that are getting the most social media shares and backlinks in your market. Now you’ll have plenty of relevant and rank-worthy topics to write on – that people are actually interested in and excited to share.

Backlink DataBacklinks are one of the most vitally important aspects in Google’s algorithm. Unfortunately, it can be difficult to build a solid backlink profile. Well, UberSuggest offers a feature where you can see the exact content in your market where people are linking to. You can then approach each of these sites and ask them to link to your site. We are particularly fond of this feature, as we don’t know of any other free SEO tools that offer it.


“The industry leading website crawler for Windows, MacOS and Ubuntu, trusted by thousands of SEOs and agencies worldwide for technical SEO audits.”

The main focus of ScreamingFrog is to offer a website crawling service which provides users with feedback, so that they can accurately analyze their SEO efforts and where they may be lacking.

How Does ScreamingFrog Work?

When ScreamingFrog crawls your website, it will review the following points and provide you with feedback as to where your site may be falling behind:

  • Find Broken Links
  • Analyze Page Titles & Meta Descriptions/Meta Data
  • Audit Redirects
  • Discover Duplicate Content
  • Extract Data with XPath
  • Review Robots & Directives
  • Generate XML Sitemaps
  • Integrate with GA, GSC & PSI
  • Crawl JavaScript Websites
  • Visualize Site Architecture

Now, ScreamingFrog is free, but only to a certain extent. We decided to mention it on our list of Free SEO Tools because even the free version is incredibly helpful for small and big sites alike. It can be hard to come across “crawling”-type tools, especially when you’re on the search for free options. If you’d like to have your website analyzed for weak points, give ScreamingFrog a shot.


“Consumer Insight for PR in the Age of Google.”

AnswerThePublic is an incredibly useful free SEO tool. It is free to anyone and everyone – and is so easy to use, you don’t even need to sign up for a user account.

How Does AnswerThePublic Work?

As you type a keyword, key phrase, or question into AnswerThePublic’s search bar, you’re presented with an aggregated view of the questions most frequently searched for by Google and Bing users in any given market. As you’re given this insight, you’ll get a better idea of people’s search intent, motivation and emotions involved behind any given search query. 

AnswerThePublic is one of the best free SEO tools to use when you’re generating a content plan, or just simply looking for new content ideas. 

PageSpeed Insights

Google created a page speed ranking tool, where you can gain insight as to how well your site is doing – in regards to load speed. 

Page loading speed may not have crossed your mind as having a whole lot to do with SEO, but let me tell you… it does. The rate at which your website loads, plays a major part in your ranking within Google. This is due to the fact that users do not like to experience slow page loading times, and Google is smart enough to know that. When Google’s bots crawl your site, they’re able to determine your page speed, and they use that against you when it comes to your site ranking. 

To use this free SEO tool, simply copy and paste your root domain into the search bar presented on the homepage of PageSpeed Insights. Once your website’s page speed has been analyzed, you’ll be presented with the data and can go off of this information to help lower your web page load time.


“Help us build a better internet.”

CloudFlare is a network hardware, except without the hardware. Your compute and applications live in the cloud, don’t you think your network layer should, too?

How Does CloudFlare Work?

CloudFlare is a service that provides network security, performance, and reliability as a “complete solution”. Here are some of the best features CloudFlare has to offer:

Performance – CloudFlare Performance Services accelerate applications, improve the mobile delivery of applications, and ensure availability for all internet properties. Consumers expect a lot out of websites these days, and CloudFlare ensures that the performance of all of your web pages are at their peak performance level.

Security – Their Security Solutions secure and protect websites, APIs and applications against denial-of-service attacks, abusive robots and consumer data compromise. DDoS attacks are mitigated, and customer data breach is prevented with CloudFlare. Now, your customers and site visitors can rest easy knowing their personal information is as safe and protected as possible.

Reliability – As one of the largest authoritative DNS networks in the world, CloudFlare is able to ensure that your website is available all day, every day, to anyone in the world. You never have to worry about visitors being unable to reach your website ever again.